Longevity at football clubs generally revolves around the number of games a player has appeared in, the number of years the property steward has been handing out jumpers and socks, or the endless service of the handful of volunteers who do everything from cooking snags to emptying bins.  

But what about sponsors? Longevity is a rare commodity for sponsorship of a football club for a number of reasons, but the Werribee Football Club has a long-term relationship that epitomizes the values of the club and the family that has been the club’s major sponsor for more than two decades.  

Now entering a 24^th year as major sponsor under the banner of CB Motor Group, Tino Ballan and his family have been behind the club through the good times and bad. The unwavering bond continues as the Ballan family expand their business beyond the iconic Ballan Holden to a new era as CB Motor Group encompassing The Motor Place, The Caravan Place and The Boating Place. 

Two organisations built on loyalty, pride and the pursuit of success. Werribee CEO Mark Penaluna said the continued partnership with CB Motor Group was great news for the club.

“It’s absolutely fantastic to have CB Motor Group commit for another year as the club’s major sponsor,” he said. “We’re extremely proud of the long-standing relationship with Tino and Robyn and the Ballan family and can’t thank them enough for their continued support."