James joined Werribee as development coach ahead of the 2019 season. He arrived at Avalon Airport Oval from Victorian Amateur Football Association side Ajax, where he worked directly alongside Werribee senior coach Mark Williams.
Originally from South Australia, James played junior football at Edwardstown and West Adelaide before carving out a lengthy senior career with South Australian Amateur Football League side Unley Mercedes Jets.
He has worked extensively in the finance industry and is currently completing both an AFL Level 2 coaching accreditation and a diploma of psychology.
As development coach, James will work closely with Werribee-listed players who miss senior selection to help them take the required steps to put themselves into VFL contention. This will also see him working closely with local interchange clubs.